Building brand awareness is essential for any business seeking to expand. Brand awareness involves the degree to which consumers are aware of, identify with, and associate with your brand. The stronger your brand awareness is, the better people will know about your products and services and your messages. Finally, the bottom line for brand awareness has to do with getting your company in the minds of customers before your competition when they are looking for a product or service.
We will discuss 10 ways to increase brand awareness and help customers know, like, and trust you in this post.
What is Brand Awareness?
Brand awareness describes the level of recognition consumers have toward your brand. They know your brand and can identify its attributes. It’s not just about knowing your brand; it’s remembering it for the right reasons. High brand awareness is when the customers know your:
- Name
- Logo
- Products
- Brand Message
Why is Brand Awareness Important?
Great brand awareness can help you:
- Increase trust: The better your brand is known, the greater the chances people will know and, therefore, trust it and buy from it.
- Distinguish from competitors: It ensures that customers will know your brand and hence differentiate your brand.
- Know the effectiveness of marketing: Is your brand’s logo and marketing helping the brand design to stand out in the market that seems crowded everywhere?
10 Ways to Increase Brand Awareness
Improve Your Discoverability with SEO and Content Marketing
SEO: Use the tool “Answer The Public” to find keywords relevant to your industry. You could use them in the textual contents on your website or blog posts and even on image titles to increase visibility on search engines.
Content Marketing: Launch a blog with those keywords you researched and drive organic traffic to your blog. Quality consistent content can get your brand in front of more searches.
Create a Memorable Brand Identity
- A consistent, recognizable brand identity is the key to being known. This includes:
- Logo: Make it both distinct and relative to your business.
- Colors & Fonts: Use consistent designs that help customers recognize you.
- Aesthetics: The look and feel of your brand should be the product of what your target audience aspires to.
Also, be aware of the sensory elements that can be used for your branding, like sounds or smells, and characters: think of the Geico or Frosted Flakes mascots, for instance—which might create a much more relatable and memorable brand.
Take Advantage of Guest Posting
- Guest posting is an excellent means of tapping into other people’s audiences and further growing your brand’s exposure.
- Start Small: Start with smaller sites before pitching bigger platforms like Forbes.
- Pitch Relevant Topics: Find sites that target the same niche as yours and pitch topics that might interest them.
- Promote Their Content: When you guest post, you should promote those guest posts because the more traffic you’re sending their way, the better chance you have of being invited to contribute again.
Provide Referral or Affiliate Programs
- There’s no better advertising than a referral program. Ask your loyal customers to refer their friends and family in return for incentives or discounts.
- Friend Referral Program: Reward your customers with incentives to refer their friends and family, multiplying the exposure of your brands through the power of word of mouth.
Content Consistency
- Content marketing is one of the most powerful brand awareness tools for its evergreen nature—it works long after you have published it. Some key points are:
- Share Expertise: Content unfolds industry knowledge from your company and presents value to your audience.
- Frequency is the Key: Publish consistently to stay top of mind.
- Repurpose Content: Take one piece of content and turn it into multiple forms—for example, a blog post could be a podcast, infographic, or video.
Form Brand Partnerships
- Partnerships with other companies give access to another company’s customer base and promote your brand as well.
- Co-branded Content: Co-create blog posts, events, or social media campaigns.
Examples: GoPro has been aligned with Red Bull to target extreme-sport fanatics; Starbucks has partnered with Spotify for pre-curated playlists.
Use Paid Advertising
- Paid ads will present the perfect quick method of exposing your brand to new potential customers. Facebook, Instagram, and Google have allowed for hyper-targeting by location, interests, age, and gender. Neither paid ad campaign necessarily breaks the bank; even a small budget of $5 or $10 a day can help generate brand awareness.
Create Interactive Content
- Interactive content from quizzes, polls, or surveys encourages customer engagement and awareness.
Easily Shareable: These content types are bound to be shared, so your brand spreads further. - Insights: You can also receive valuable feedback from your audience.
Use Hashtags and Mentions on Social Media
- Hashtags and mentions can extend your social media reach.
- Hashtags: Tag relevant hashtags in your posts that can reach the people who are interested in similar content.
- Mentions: Mention influencers, industry experts, or businesses to remind them of the posts you created. They will share your post with their followers thus getting to reach more people.
Events
- Organize events, virtual or physical. This can be a tremendous way to create awareness for the brand in an exciting unique way
Examples: Organize webinars, a conference, or a workshop on topics related to interest in your target audience. Small Events: Networking sessions or discussion panels can do much in making your brand recognized.
Conclusion
Building brand awareness takes time and consistent effort, but with these ten strategies, you can get people to recognize your brand, trust it, and ultimately buy from it. This is all dependent on staying present and relevant for your audience—by SEO, partnerships, paid ads, or even interactive content. Do you need a little help with your brand awareness strategy? Well, you’re always welcome to reach out to me at PixleCore.com.